For this
particular Photo Friday I’d like to show a lovely picture taken by my hubby,
some years ago. At first glance it’s
just a picture of a tree but I think
this photo can teach us a little about our card designs…
I hope you’ll
agree, it’s an eye-catching picture…
Eye-catching it
may be, but at the end of the day it’s just a picture of a tree. A nicely shaped tree, yes, a very old twisted
tree, but still, it’s just one tree among thousands. So the question is, what makes this picture
stand out?
The answer, as
you’ve probably already guessed by the title of this blog entry, is THE
BACKGROUND.
If this was a
photo of a tree against a background of greenery, or yet more trees, it would
be unexceptional. But look at what is going
on behind the tree; it’s a Winter’s day and the Sun is setting on the horizon
at the bottom of the picture. In a couple of minutes the Sun will have gone and
darkness will quickly creep in – but before that happens there is one final
glorious encore of sunlight, lighting up the steel blue late afternoon Winter
sky, highlighting the white clouds and putting the tree in silhouette.
Absolutely marvellous, a lovely fleeting moment caught in time.
So how does this
help us when we come to design our cards?
I feel it’s a
reminder that we should think of what’s going on in the background of our cards as well as the
foreground. For example, let’s say you’re
making a Christmas card with Robin Redbreast.
So you put Robin front and centre of the card. That’s great as far as it goes… but what is
going on in the background of your card?
Nothing at all? Or is Santa
flying high in the sky on his sleigh in the distance, being pulled by Rudolph
and his friends? Or is there a snow-covered village or church behind the Robin?
Or maybe a frosty beautiful countryside scene of a patchwork of fields and
hills?
If you put
interesting detail, no matter how small, into the background of your card, you
might find people are drawn towards that detail and that becomes the reason why
they think the card is so great… Robin Redbreast suddenly becomes merely a
supporting actor and not the star of the show we all thought he was!
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